While the COVID-19 pandemic continues to throttle home-building and other trades, it has also placed an extraordinary burden on garage door sales. With lumber shortages, bricklayers and plumbers in high demand, and appliances on back order, the industry is having the most difficult time meeting demand in decades. And then there are the costs of what should be straightforward finishing touches like garage doors.

As the garage door sales of metals and other materials surge, garage door prices follow suit. For many homeowners, increasing prices are a major turnoff and can cause them to cancel or delay a purchase. For this reason, it is important for garage door dealers to provide consumers with options that can make up for increases in product and installation pricing.

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One option is to offer window options, which can add elegance and curb appeal. Another is to sell higher-priced steel products that are more durable and have a longer warranty. This upselling strategy can help you earn a higher profit margin and differentiate yourself from less-experienced, lower-end door dealers.

In addition to upselling, garage door businesses can promote their services through local networking events and by establishing relationships with contractors and subcontractors in related industries. Networking can lead to new leads and referrals, and it is a key strategy for growing a business. Another strategy is to leverage online marketing tools, such as retargeting ads, which deliver targeted messaging to prospects who have already visited your website. By tracking their behavior, these ads can remind potential customers of your services and encourage them to convert by completing a booking or purchase.